How to Track Social Media Marketing Results

Here’s how to track results from social media efforts. Each business has its own unique social media strategy that should accommodate its channel of choice and goals. For example, a packaged goods company may use Facebook for display advertising and Facebook Live to achieve brand awareness. Conversely, a financial services company may have more success […]

Is Social Media Marketing Effective?

Brands are increasing their investments in online marketing. According to eMarketer, U.S. marketers will spend $156.1 billion on digital advertising in 2019, up 10.3 percent over 2018, for a compounded annual growth rate of 9.3 percent. Most brand marketers—68 percent—plan to increase their digital marketing budget in 2019, according to a Forrester survey. What they’re […]

What is Social Media Marketing?

Technology has resulted in an explosion of channels within which companies can reach consumers, yet it has created a muddled process for marketers to determine which medium is most effective, social media specifically. Online companies are known for promoting themselves, and are subjected to a very competitive landscape in which content and competing messages sometimes […]